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The break down of the network - Dieter Schwarz. Home dealing was laid by his father in 1930, which for 10 years turned the company interested in a momentous ballet company in the extensive market of food products. In 1944, following Germany's defeat in the war, the company ceased to exist. Over the subsequently 10 existence the company managed to revive. In 1977, after his father's death the company agreed into the hands of his son Dieter Schwarz. On the similar schedule the company has been actively mounting in two instructions - household goods and a discount of food.

The in the beginning LIDL supermarkets emerged in southern Germany, carrying the formerly of a price feud, which soon became a tradition Lidl. Slowly, the network grew and widened, getting a level of "big brother>> and .

On commodities sold in the network Lidl, information on this manufacturer is lost. Instead, it is written: Lidl Stiftung & Co. KG. Such a strategy is its peculiar brand. The ballet company structure

Today LIDL network includes additional than 4500 branches all more than the world, human being present in more or less every one European countries, and actively sad in the markets of Australia and the USA. The company's staff consists of near 170 thousand employees [1]. Office branches are centrally starting head office.

Typically supplies LIDL supermarkets characterize an area of